Interview with Hanson Yao CEO of Altamira Guitars

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When I was in Hong Kong in October, I had the chance to interview Hanson Yao, an unfamiliar name to many, but a highly successful guitar maker and manufacturer. His company, which he started with his wife Jenny in Guangzhou, is Altamira Guitars, which sponsors many guitar events both in China and the west.

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I ask him how he started and how the company has grown over the last seven years to producing 28,000 guitars a year with 120 workers, all of whom have been personally trained by Hanson at the factory in Guangzhou.

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His recent venture has been the opening of a guitar shop containing his workshop in Hong Kong, which is already becoming a centre for Hong Kong guitar activities (during the interview, David Russell was giving a masterclass in the shop).
As well as guitars, the shop also sells violins, and Altamira will be sponsoring CD recordings for Naxos of prizewinning guitarists in many of its competitions throughout China.
I was lucky enough to produce just such a recording with the 14 year old prodigy Kuang Junhong which is to be released in December, and the hope is that there will be many more.

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This enthusiasm for the guitar and hard work to get it established commercially in China is an undertaking which many of us could learn from – here’s to Hanson and Jenny’s continuing success.

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