When I was in Chengdu recently, I had a fun time with Alex Wang, CEO and founder of Martinez guitars, and persuaded him to do an interview just before I left for Hong Kong.
Here is a little bit about Martinez guitars, which are sold worldwide. In between drinking competitions I was astonished to discover that Martinez sold 70,000 guitars last year!
The new era of classic guitar producers were initiated when a talented China luthier, Mr. Alex Wang (the founder of Martinez brand) who learnt from the American luthier, Mr. Kenny Hill who trained & influenced many aspect of Martinez team for best practices based on the USA hand-made classic guitar making. The third influential person in this joint venture is a German luthier, Mr. Wolfgang Jellinghaus who fill in the role as the tone woods sourcing for the best of Martinez guitar sound.
In summary, the tradition of hand-made best practices from USA, the internationally trained China skills to assemble guitars in a modern guitar factory out of China and the sourcing capability for best tone woods out of Germany are the example of a globally integrated classic guitar brand, that is the Martinez Guitars ! This is another proof that the buzz word of “globally integrated company” were no longer dominated by the high-tech industry, it is happening in the classic guitar industry. The result is a new era classic guitar which inherited the “the hand-made guitar making” quality out of the modern guitars factory facility at the affordable price points. The consumers who buy these guitars will benefit the outcome of ‘globally integrated company’ concept.
Intrigued? I was, and will be visiting the factory very soon.